i'm not lovein it
or, a hamburger synthesizer
image credit: amazing adbusting by adbusters

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a sound trademark, sound logo, or audio logo, is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. in recent times, sounds have been increasingly used as trademarks in the marketplace, says wikipedia.

if trademarking sound is a form of enclosure, dispossession and privatization in the auditory realm, perhaps un-trademarking could be a way to defend the commons.

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play with randomization to un-trademark the mcdonalds sound logo!

also, check out this cool website called McSpotlight

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